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WORK / SUMMER WATER
CLIENT

Off-season revenue up 210% year over year.

Attomik extended a seasonal rosé brand's commercial performance beyond summer — a year-round DTC, retention and marketplace engine, without diluting what makes the brand iconic.

RELATIONSHIPCLIENT
SCOPEAI creative testing, DTC strategy, marketplace, retention
CATEGORYWine / rosé
A hand pouring Summer Water rosé into two glasses beside a swimming poolSUMMER WATER · CAMPAIGN[ SOURCE ]

BEFORE

Summer Water's name and identity peak-performed in summer, but conversion dropped sharply in fall and winter — the identity that made the brand special also limited it.

The task was extending reach into the off-season without diluting what made the brand iconic.

WHAT ATTOMIK BUILT

01AI Creative TestingTested off-season positioning — gifting angles, indoor occasions — alongside seasonal content; gifting emerged as the strongest off-season performer.
02DTC StrategyBuilt a tiered loyalty program and seasonal drop calendar, with subscription revenue anchoring the off-season model.
03MarketplaceBuilt a gifting-forward Amazon presence — gift sets, curated packs — with Sponsored Brands timed to holiday windows.
04RetentionRebuilt the email program with a full seasonal content calendar to stay top-of-mind between purchase windows.
AI Creative Testing
DTC Strategy
Marketplace
Retention

WHERE IT STANDS

Off-season revenue up 210% year over year, now 38% of annual revenue — and a Top 10 Amazon gifting-category placement during the holiday window.

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