A profitability-first roadmap for scaling DTC.

DTC strategy and growth advisory for Khloud Foods — full-funnel diagnostics, cohort analysis and unit economics modeling built into a sequenced roadmap.

RELATIONSHIPCLIENT

SCOPEDTC strategy, growth advisory, funnel & unit economics analysis

PARTNERSK5 Global · Calabasas Beverage Co.

Khloé Kardashian holding three flavors of Khloud protein popcorn among clouds

KHLOUD · CAMPAIGN[ SOURCE ]

BEFORE

Khloud needed an objective view of what was actually driving growth and profitability across acquisition, conversion and retention — and which of dozens of possible initiatives to prioritize first.

Attomik ran a full-funnel diagnostic, cohort analysis and unit economics model to turn that into a sequenced, profitability-first roadmap.

WHAT ATTOMIK BUILT

01Funnel & Performance DiagnosticsAudited the end-to-end DTC funnel — traffic → landing → PDP → checkout → post-purchase — for drop-offs, friction and quick wins.

02Customer & Cohort AnalysisAI-assisted cohort modeling to isolate retention drivers and LTV opportunities, compressing weeks of analysis into days.

03Unit Economics ModelCAC, margins and payback periods modeled to define sustainable scaling thresholds.

04Channel EfficiencyA contribution margin model across channels, showing exactly which growth levers improved — and which eroded — profitability.

05Roadmap & PrioritizationA sequenced DTC growth roadmap with clear owners, effort/impact scoring, and near-term vs. longer-term initiatives.

Funnel & Performance Diagnostics

Customer & Cohort Analysis

Unit Economics Model

Channel Efficiency

Roadmap & Prioritization

Khloé Kardashian opening a bag of Khloud sweet and salty kettle corn protein popcorn

KHLOUD · CAMPAIGN

The three flavors of Khloud protein popcorn packaging

KHLOUD · PACKAGING

WHERE IT STANDS

They got a profitability-first roadmap — and a model for which levers actually move it.

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