AttomikATTOMIK
MENU
Start a projectCHECKING SYSTEMS
WORK / JOLENE COFFEE
CLIENTONGOING

4x ROAS. 31% repeat purchase. Still scaling.

End-to-end ecommerce and paid acquisition for Jolene Coffee — Shopify, Amazon, Meta and Google — an ongoing engagement now expanding into TikTok Shop and Walmart.

RELATIONSHIPCLIENT
SCOPEEcommerce build, paid acquisition, Amazon growth, P&L ownership
CHANNELSShopify · Amazon · Meta · Google
A man flexing his arms with two cans of Jolene Coffee held in front of his chestJOLENE COFFEE · CAMPAIGN[ SOURCE ]

BEFORE

Launching from zero required a full-funnel ecommerce engine — storefront, merchandising, measurement, paid acquisition — while keeping unit economics healthy as spend scaled.

The long-term challenge was building a channel mix that could scale beyond a single platform and hold efficiency over time.

WHAT ATTOMIK BUILT

01Ecommerce Launch & FoundationLaunched the Shopify storefront and funnel with analytics instrumented from day one.
02AI-Powered Acquisition SystemPaid acquisition across Meta, Google Search and Amazon Ads now running at 4x ROAS, with hundreds of AI-generated creative variants tested in the first 30 days.
03Amazon Marketplace GrowthAI-driven keyword research across thousands of competitor reviews informed A+ content, brand store and ad structure.
04P&L Ownership & Scaling RoadmapOwned CAC, CVR, AOV, repeat rate and payback end-to-end — growth that didn't improve the P&L didn't get funded.
05Channel Expansion — TikTok Shop & WalmartIn progress: diversifying distribution into two surfaces with lower competition than Meta or Amazon at current scale.
Ecommerce Launch & Foundation
AI-Powered Acquisition System
Amazon Marketplace Growth
P&L Ownership & Scaling Roadmap
Channel Expansion — TikTok Shop & Walmart

WHERE IT STANDS

4x ROAS, 3.7x CVR improvement, 31% repeat purchase, and a 14-month path to full profitability — with the engagement still ongoing.

RELATED WORK

Khloud product photography
KhloudCLIENT

DTC strategy and growth advisory for a protein popcorn brand.

WESAKE by Brooklyn Beckham
WESAKEPROJECT

Attomik's own in-house sake brand, built from zero.

START A CONVERSATION

Bring us the problem. We'll build what changes the outcome.

Start a projectSee the work