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WORK / BABE WINE
CLIENT

Repeat purchase up 18 points. Paid spend scaled 3x.

A plateaued DTC channel for a high-volume wine brand, reignited with new creative, a rebuilt retention engine, and a subscription-first funnel.

RELATIONSHIPCLIENT
SCOPEAI creative testing, retention engineering, DTC strategy, paid media
CATEGORYWine
A woman holding a can of Babe rosé in front of the Empire State BuildingBABE WINE · CAMPAIGN[ SOURCE ]

BEFORE

Babe Wine had a strong retail and Amazon presence, but DTC had plateaued — rising CAC, low repeat purchase, and paid creative that had gone stale after years on the same templates.

Cutting spend to protect margin would only accelerate the decline; the brand needed new creative angles and a retention engine that reduced dependence on paid acquisition.

WHAT ATTOMIK BUILT

01AI Creative Testing220 new ad variants generated and tested across six positioning angles in 45 days, surfacing three winning directions.
02Retention EngineeringRebuilt email and SMS across 14 automated flows, segmented by purchase frequency, preference and occasion.
03DTC StrategyRebuilt the Shopify subscription architecture to lead with case subscription, amortizing CAC across LTV.
04Paid Media ScalingRebuilt the Meta campaign structure and scaled spend 3x while holding ROAS above target.
AI Creative Testing
Retention Engineering
DTC Strategy
Paid Media Scaling

BEFORE

Repeat purchase rate18%
Ad creativeStale, years-old templates
Paid media spendBaseline
Effective CACBaseline

THE ATTOMIK LAYER

CREATIVE + RETENTION + SUBSCRIPTION + PAID MEDIA

AFTER

Repeat purchase rate34%
Ad creative220+ variants across 6 angles
Paid media spend3× scaled
Effective CAC-38%
18%34%

REPEAT PURCHASE RATE

220+CREATIVE VARIANTS TESTEDNew ad variants tested in the first 45 days
34%REPEAT PURCHASE RATEUp from 18%, within 6 months
3×PAID MEDIA SPEND SCALEDWith ROAS maintained above target
-38%EFFECTIVE CACReduced through subscription economics

WHERE IT STANDS

A stale, plateaued channel turned back into a growth lever, without cutting spend to protect it.

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