Organic traffic up 380%. Paid dependency down 40%.

A skincare brand living and dying by paid media now owns 40 high-intent search clusters — cited directly by ChatGPT and Perplexity.

RELATIONSHIPCLIENT

SCOPEAI brand discoverability, content at scale, Amazon SEO, DTC strategy

CATEGORYSkincare

A hand holding a Gameplan Refresh & Recover skincare wipes pouch

GAMEPLAN SKINCARE · PRODUCT[ SOURCE ]

BEFORE

Gameplan had strong product-market fit and exceptional reviews, but was almost entirely dependent on paid media for new customers — a fragile, expensive position.

The brand needed a durable organic acquisition engine, both on Google and on the AI search platforms where consumers were starting to research skincare.

WHAT ATTOMIK BUILT

01AI Brand DiscoverabilityBuilt the content and entity strategy around 40 high-intent query clusters the brand could realistically own.

02AI Content at Scale60 pieces of SEO content produced in 90 days with human editorial oversight on every piece.

03Amazon SEORebuilt every title, bullet and A+ content module around the winning search terms from organic research.

04DTC StrategyRedesigned the Shopify site architecture to funnel organic visitors into high-converting product pages.

AI Brand Discoverability

AI Content at Scale

Amazon SEO

DTC Strategy

WHERE IT STANDS

Organic traffic up 380% in 12 months, cutting paid media dependency by 40% — and now cited by ChatGPT and Perplexity for 8 target queries.

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Ongoing ecommerce and paid acquisition across Shopify and Amazon.

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