$2M+ raised. 1,000+ retailers. Built from zero.

Attomik's own in-house sake brand — built, funded and scaled from nothing into national retail, with Brooklyn Beckham and CAA as launch partners.

RELATIONSHIPATTOMIK IN-HOUSE BRAND

SCOPEBrand incubation, GTM strategy, DTC operations, retail growth, fundraising

PARTNERSBrooklyn Beckham · CAA · BevMo · Spec's

Brooklyn Beckham pouring a can of WESAKE sake into a branded wooden box

WESAKE · CAMPAIGN[ SOURCE ]

BEFORE

WESAKE is Attomik's own in-house sake brand — built, owned and operated end-to-end by the Attomik team, not a client engagement.

Launching it meant proving demand fast while working DTC and wholesale at once, without the credibility or capital an established brand starts with.

WHAT ATTOMIK BUILT

01Brand Creation & PositioningIdentity, messaging, packaging and launch narrative — AI-accelerated competitive analysis, naming research and consumer language mining.

02Go-to-Market StrategyOmnichannel plan across DTC and wholesale, with pricing, margin structure, velocity targets and trade spend defined before approaching buyers.

03DTC Launch & GrowthSite, funnel, merchandising and campaigns built and operated in-house, with AI-generated creative accelerating testing without inflating cost.

04Retail Sales & DistributionWholesale motion and retailer toolkit built from scratch, expanding into 1,000+ doors including BevMo and Spec's.

05Partnerships & FundraisingBrooklyn Beckham and CAA secured for launch credibility and reach; $2M+ raised to fund distribution and growth.

Brand Creation & Positioning

Go-to-Market Strategy

DTC Launch & Growth

Retail Sales & Distribution

Partnerships & Fundraising

BEFORE

Capital raisedNone

Retail distributionNone

Retail partnersNone

Brand partnershipsNone