CLIENTACTIVE · SCALING
Revenue up 3.7x. Discounting down two thirds.
A cookie brand with no paid media or conversion infrastructure now runs paid media at 3.46x, discounting down two thirds.
RELATIONSHIPCLIENT
SCOPEDTC strategy, store build, paid media
PERIODMay 2026 to present
SYSTEMS[ SYSTEMS ]
OTTERBEIN'S COOKIES · PRODUCT[ SOURCE ]BEFORE
No paid media. No conversion infrastructure. Discounts were eating 34.6% of gross sales, a third of the topline handed back at checkout, because price was the only lever anyone had.
The team was skeptical ecommerce could work for the category at all: cookies are low AOV, impulse, and expensive to ship.
WHAT ATTOMIK BUILT
01Pricing & OffersPricing architecture, bundle and offer structure, a P&L built around AOV and LTV.
02StoreA conversion-optimized store rebuilt for a category that hadn't run DTC before.
03RetentionWelcome, abandoned cart and review flows, plus subscription.
04Paid MediaWeekly creative briefing, audience testing, budget reallocated against real purchase data.
05AnalyticsFull instrumentation: the P&L and every media decision run on it.
Pricing & Offers
Store
Retention
Paid Media
Analytics
BEFORE
Paid mediaNone
Conversion infrastructureNone
Retention flowsNone
Discount rate34.6% of gross
THE ATTOMIK LAYER
PRICING + STORE + RETENTION + PAID MEDIA
AFTER
Paid media3.46x ROAS
Conversion infrastructureLive
Retention flowsWelcome · cart · reviews · subscription
Discount rate12.1% of gross
34.6%12.1%
DISCOUNT RATE, % OF GROSS
3.7xREVENUE SINCE APRILMonthly revenue, current vs. April baseline
34.6→12.1DISCOUNT RATE, % OF GROSSShare of gross sales given back as discounts
3.46xRETURN ON AD SPENDBlended ROAS, most recent month
3xSPEND INCREASE NEXT QUARTERPlanned paid media budget expansion
WHERE IT STANDS
They're tripling paid media spend.
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