AttomikATTOMIK
WORK / LA MONJITA
PROJECTACTIVE · SCALING

$0 to $160K in six months, across three channels at once.

Attomik's own in-house consumer brand, launched simultaneously across DTC, Amazon and Walmart under full P&L ownership — proof of the same playbook Attomik runs for clients.

RELATIONSHIPATTOMIK IN-HOUSE BRAND
SCOPEBrand incubation, DTC launch, marketplace expansion, P&L ownership
CHANNELSDTC · Amazon · Walmart
A bag of La Monjita Agua Fresca Hibiscus Guava drink mix styled with fresh guava and hibiscus flowersLA MONJITA · PRODUCT[ SOURCE ]

BEFORE

Launching an owned brand meant building the full commercial engine from zero — channel setup, merchandising, measurement, acquisition and operations — while managing real unit economics and inventory risk.

Success required tight P&L control and fast iteration across both DTC and marketplace playbooks at once.

WHAT ATTOMIK BUILT

01Brand + Go-To-Market BuildPositioning, offer structure and channel strategy built from scratch, with AI-accelerated competitive and consumer-language research.
02DTC Launch + Conversion FoundationStorefront and funnel launched with conversion data as the north star from day one.
03Marketplace Expansion — Amazon + WalmartListings launched and optimized on both simultaneously, using AI-driven keyword and competitor review mining.
04P&L Ownership + Operating CadenceOwned the full P&L and KPI stack — CAC, CVR, AOV, margin, repeat rate, payback — on a weekly operating cadence.
05Scaling ExecutionContinuous testing across creative, offers and channel mix, powered by AI creative generation without scaling a creative team.
Brand + Go-To-Market Build
DTC Launch + Conversion Foundation
Marketplace Expansion — Amazon + Walmart
P&L Ownership + Operating Cadence
Scaling Execution

BEFORE

Revenue$0
Channels liveNone
P&L ownershipNone
Marketplace listingsNone

THE ATTOMIK LAYER

BRAND + DTC + MARKETPLACE + P&L OPERATING CADENCE

AFTER

Revenue$160K in 6 months
Channels liveDTC · Amazon · Walmart
P&L ownershipFull, from day one
Marketplace listingsLive on Amazon and Walmart
$0$160K

REVENUE, FIRST 6 MONTHS

$160KREVENUE IN 6 MONTHSFrom zero at launch
3CHANNELS LIVEDTC, Amazon, and Walmart simultaneously
FullP&L OWNERSHIPFrom day one of launch
OngoingSCALINGUnder a profitability-first operating model

WHERE IT STANDS

Attomik's own playbook, proven on its own brand before it's ever deployed for a client.

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