A structured DTC engine, built from a blank page.

Attomik built HpO's DTC strategy and Shopify experience from the ground up, then launched Meta paid media on top of a stronger onsite foundation.

RELATIONSHIPCLIENT

SCOPEDTC strategy, Shopify optimization, CRO, pricing strategy, Meta paid media

CATEGORYDTC / ecommerce

Cans of HpO sparkling protein water in lemon and blood orange flavors

HPO · PRODUCT[ SOURCE ]

BEFORE

HpO needed a clearer strategy across positioning, offers and the onsite funnel, plus a more intentional pricing approach to support margins and efficient acquisition.

The goal was a structured engine connecting paid traffic to a stronger onsite experience — consistent performance, not one-off wins.

WHAT ATTOMIK BUILT

01DTC Strategy + Funnel DiagnosisAudited the customer journey end-to-end and defined the growth plan — positioning, offers, KPIs and channel role.

02Shopify Site ImprovementsOptimized homepage → PDP → cart → checkout to reduce friction and convert cold paid traffic, not just warm visitors.

03CRO + Merchandising UpgradesImproved PDP structure, social proof, bundle mechanics and checkout flow, restructured toward higher-AOV configurations.

04Pricing + Offer StrategyBuilt pricing and packaging — bundles, thresholds, tiered offers — to lift conversion and unit economics together.

05Meta Paid Media ExecutionStructured campaigns with a repeatable testing cadence, using AI-assisted creative analysis to compound learnings faster.

DTC Strategy + Funnel Diagnosis

Shopify Site Improvements

CRO + Merchandising Upgrades

Pricing + Offer Strategy

Meta Paid Media Execution

WHERE IT STANDS

A refreshed Shopify journey, a stronger pricing architecture, and live Meta paid media with a repeatable testing framework.

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