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Conversion rate up from under 1% to 3.5–4%.

A rebuilt DTC strategy and Shopify experience for Stuzzi Hot Sauce, turning an under-converting site into a durable ecommerce engine.

RELATIONSHIPCLIENT
SCOPEDTC strategy, Shopify rebuild, CRO, pricing strategy
CATEGORYDTC / ecommerce
A bottle of Stuzzi Hot Sauce nestled among dried red chilesSTUZZI · PRODUCT[ SOURCE ]

BEFORE

Stuzzi's existing DTC experience was under-converting at sub-1% CVR, limiting the brand's ability to scale traffic profitably.

The goal was to materially improve conversion while building a more durable ecommerce engine underneath it.

WHAT ATTOMIK BUILT

01DTC Strategy + Funnel DiagnosisAudited the customer journey end-to-end and defined the core growth plan — positioning, offers, KPIs and channel role.
02Shopify Site Build + UX ImprovementsRebuilt homepage → PDP → cart → checkout, with every element designed around conversion, not aesthetics alone.
03CRO + Merchandising UpgradesOptimized PDP structure, social proof and cart/checkout flow, restructured toward higher-AOV configurations.
04Pricing + Offer StrategyImplemented bundles, thresholds and tiered offers to improve conversion and unit economics simultaneously.
05Testing + IterationEstablished an ongoing optimization cadence across pages, messaging and offers.
DTC Strategy + Funnel Diagnosis
Shopify Site Build + UX Improvements
CRO + Merchandising Upgrades
Pricing + Offer Strategy
Testing + Iteration

BEFORE

Conversion rate<1%
Site experienceUnder-converting
Pricing architectureUnstructured

THE ATTOMIK LAYER

STRATEGY + SHOPIFY REBUILD + CRO + PRICING

AFTER

Conversion rate3.5–4%
Site experienceRebuilt homepage → PDP → cart → checkout
Pricing architectureBundles, thresholds, tiered offers
<1%3.5–4%

CONVERSION RATE

<1%→3.5%CONVERSION RATEFrom under 1% to a sustained 3.5-4%
StrongerPRICING & OFFER ARCHITECTURESupporting better economics and scalable acquisition

WHERE IT STANDS

An under-converting site turned into a durable, scalable ecommerce engine.

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