Jolene Coffee

JOLENE Coffee — DTC Launch & Growth

Attomik led the full DTC strategy and execution for the launch and growth of JOLENE Coffee, owning everything from website and SEO to paid media, Amazon, and Google Search. In partnership with Global Brand Equities, Live Nation, Shane Powers, and Anthony Kiedis, we helped turn DTC into a core growth channel for the brand—driving strong, consistent performance across acquisition, conversion, and retention, and establishing a scalable foundation for long-term growth.